Natural is as important to us as the effectiveness of the products we create. Through our years of experience we are able to utilise the benefits of some of the most wonderful natural ingredients from around the world in safe honest and effective beauty products.
We will always be honest about the natural credentials of our products and the ingredients we use.
We pledge to produce great skincare products using where possible only the best ingredients Mother Nature has given to us, where we have to use a synthetic alternative we will use only the safest and trusted materials at the minimum level required. When we do use as synthetic ingredient we will tell you what we have used and why.
So what’s natural?
There is no clear industry definition of what a natural ingredient is which means natural is open to interpretation by brands and marketers alike. We like to keep it simple, we class a natural ingredient as a plant or mineral ingredient that is available in nature and undergoes little or no change from its original state save for minimal refining.
Sourcing quality and purity
We believe that not all plant ingredients are the same, materials sourced from different parts of the world can be very different from one another. A great example of this is wine, the same grape variety in different parts of the world produce wines with very different characteristics and flavours. Plant ingredients grown around the world are no different, this is why we carefully inspect and test every ingredient before they are used.
We understand that you care about what you put on your skin so it’s important that as producers of skincare products we are open and up front about the ingredients we use and the natural credentials of each product. We show clearly what percentage of each of our products is natural according to our definition and in the description we will indicate those ingredients that we deem natural and those that are not.
We don’t use :-
- Genetically modified ingredients,
- Animal derived ingredients
- Artificial colours or fragrances.
We do use :-
- The purest Plant Oil and Essential Oils available
- Natural preservatives wherever possible
In other words the best ingredients provided by Mother Nature herself!